Sunday, February 06, 2005

PHL - Ek naya junoon

Have never seen it for live, the impact a great marketing exercise can have on the people.
PHL-Premier Hockey League is catchy, new rules are creating tension through out the game and it keeps the audiences riveted.

Kudos to the people behind this move. Now the only thing left is to see how and when the administrators restructure their mind sets and attitudes.

Last seen, 4 kids about 5-6 years old playing hockey in J P Nagar in B'lore :)) PHL ka naya Junoon, i am sure.

1 comment:

Neelakantan said...

I hope for hockeys sake that PHL achieves what it has set out to do. Once the kids start playing, theres no stopping the progress of hockey. Hope we have more literal, level playing fields, for hockey.